Reddit has restructured its advertising ecosystem to enhance performance and clarity by introducing a more streamlined ad targeting model and launching an interactive ad format aimed at boosting user engagement. The new targeting framework divides options into Audience Controls and Audience Suggesti...

Facebook continues to dominate the global digital ecosystem in 2025, with over 3 billion monthly active users, making it the most widely used social platform despite the rise of TikTok and Instagram Reels. This unprecedented scale offers marketers massive reach across diverse demographics, especiall...

LinkedIn has introduced a comprehensive 55-page B2B branding guide in partnership with the Ehrenberg-Bass Institute, stressing that sustainable brand growth depends on strategic presence, prominence, and portfolio. Designed especially for B2B marketers including those in SaaS the guide urges brands ...

YouTube enters 2025 as a global powerhouse with over 2.5 billion monthly active users and 120 million daily viewers, cementing its status as both a top-tier search engine and a dominant social media platform. Its reach spans 85% of internet users, with especially deep penetration among Gen Z and Gen...