Trust is the key for any Instagram profile whether it is for an influencer, a small business or a well-established business. Through trust, businesses build their brand images and grow.
In the world of digital marketing and social media, building trust is done through your profile. You can gain other users’ trust to follow you, and be part of your community, or repel them away. Therefore, it is crucial to make a great effort to make sure that your profile sounds a professional and trustworthy profile.
In this article, we will guide you through how to create a trusted profile on Instagram by providing a few important tips. However, before we do so, we will explain what a trustworthy profile means.
What is A Trustworthy Profile?
A trustworthy profile on Instagram is an account that manages to have many followers with a high engagement rate because of its credibility, authenticity and reliability.
If you can not prove your credibility, you can not build a follower base, or receive many comments, shares or even likes. People won’t waste their time following an account that sounds spam.
Therefore, Instagram users look for accounts that give valuable, genuine and true information. Regardless of this type of info, be it about their brands or services, users should fine these are real & useful.
What is Needed to Be Reliable on Social Media ?
Gaining trust is achievable by showing your reliability, and to do so, there are many ways you need to follow. Here are a few we believe are the most important to build a reliable profile and presence on social media.
Take a Verification Badge (Blue tick/Blue Checkmark)
Probably, you have noticed that all celebrities, influencers, companies or any public figure have a blue check mark next to their profile names. This is called a verification badge given to a verified account and it is so important for if you are planning to make trusted profile on Instagram.
Its main purpose is to eliminate impersonations and to protect users from being victims of other users using their names and photos on fake accounts. A verified account means that this account belongs to a real person or brand that offers authentic & genuine information. Therefore, users will feel safe browsing your account and even requesting services, or goods to buy.
For influencers as well it is important as it will attract many brands to cooperate with verified accounts rather than normal accounts. It is important to be verified as we mentioned above it gives more authenticity and reliability to your content. Also, while searching on Instagram, your account will appear on top because of your blue check.
Another important advantage of the blue check or verified badge is that you will have access to many tools to be used in marketing and promotion purposes.
The question now is what do to get verified?
You can request to get verified from Instagram, and you will be required to provide essential documents such as ID and information to process the verification. Sometimes, some accounts may fail the verification, but they can also raise an appeal after 30 days.
You Should Show Your Number of Followers High
In order to have a large Instagram follower count, you need to keep growing your audience. That is because, an account with a high number of followers, gives a social acceptance and recommendation to other users.
There are many ways to achieve constant growth for your Instagram accounts. The main and most important is to provide content that aligns well with your audience’s needs and interests.
Your content should be unique and presented in an interesting way that attracts your audience’s attention and drives their curiosity to engage with it. These are the basic things for trusted profile on Instagram.
You can also search for websites that provide the option to buy Instagram followers who are 100% real with high engagement.
However, if you decide to buy Instagram followers, you need to buy them from a trustworthy service provider only. Because having fake followers is considered as a violation of Instagram rules and may result in locking your account.
There are many reliable service providers to buy Instagram followers from such as Instafollower.
Your Engagement Rate Must Be High
Having an engaging audience is way more important than having a large follower account with low engagement.
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That is because engagement tells the Instagram algorithm that your content is worth sharing. Thus, your content and brand information will be widely spread creating more brand awareness and reaching a wider audience. A post with a large Instagram like count indicates that the content in this post is useful, engaging and interesting, thus the account is worth following.
Therefore, increasing the number of likes, comments and shares requires creating posts or reels with effective content displayed nicely and in an appealing design.
Also, you may buy likes from reliable service providers such as Instafollower.
Always Look Active
First thing first if you look Trusted Profile on Instagram, they are active. You need to make your account a public account and update your activity status on your profile. Then, you should be involved with other posts, like actively liking, sharing or even commenting on other posts. Instagram comments are especially effective in increasing interaction.
It is important also to follow other accounts. It will give an insight on how other accounts perform, and post. At the same time, users will know you are real and active.
Post on a regular basis to indicate to other users that you are up to date and so do your content. Showing your activity and that you are an active Instagram user gives you credibility and makes your account trustable by others.
Use Your Real Name and Real Pictures
You don’t have to show your real name for fame, it is to build trust between you and your audience who should be your future clients.
By sharing your real personal information, you are in a way removing doubts and connecting to other users by showing them who you are. It gives credibility and makes users trust your account because simply they know who they are dealing with.
Final Thoughts
Growing your presence on Instagram or any other social media platform, you must provide an Instagram account that is worth following. Building trust is the most important thing to do while growing your account and throughout your journey in growing your followers, thus potential clients. Being a reliable and trusted brand is a competitive advantage worth achieving. This is what needs to be done for a Trusted Profile on Instagram, good luck!
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