The Influencer Economy in the social media market has flourished in the recent decade, and signs show no decline. It has grown to over $14 Billion this year.
This ongoing growth attracts people to be part of this new rising economy. So how would you become an influencer? Are there conditions or criteria you need to meet to be an influencer?
In this article, we will give you tips on how to become an influencer, but first, let us understand what we mean by an influencer.
What Is an Influencer?
An influencer, put in simple words, is an Instagram user with an engaged community on Instagram. Although there is no clear number of followers that qualify you to be an influencer, we can categorize influencers based on their follower numbers.
There are four categories as below
- Nano-influencer: when the follower number is 10,000 or less
- Micro- influencer: when the follower number is between 10,000-100,000.
- Macro-influencer: when the follower number is between 100,000-1 million.
- Mega-influencer: when the follower number is over 1 million.
So how can you build an engaged community on Instagram?
There are a few tips to guide you on your journey to becoming an influencer on Instagram.
Increase Your Activity Time
Increasing your activity time is important because it simply means you are present on Instagram. It will make it easier to gain more followers and enlarge your account.
So what do we mean by increasing your activity time?
In simple words, be active and post constantly, and in order to post regularly you should first;
- Identify your specialized area. You should ask yourself what topic or topics you may endlessly talk about, and be able to drive new ideas over and over. You may also see which topics family and friends reach out to you to know about.
- Once you know your passion and what you are good at, then your target audience and niche are defined.
These two are the main and essential steps that will help you create engaging content. Now comes when to post and how often. You should keep in mind, that posting in a constant pattern and as often as possible increases your chance to gain more followers.
Since you may have your target audience in a different region with different timings, it is advisable to schedule your posts. In this case, your post may get published while you are asleep, or even at work. Scheduling is an important feature and if you use it well, you will guarantee a constant posting and wider reach.
Being Original Is the Number One Rule!
The content you create must be yours. We don’t mean to talk about topics no one talked about before, as this may not be possible. But, try to talk about them uniquely and differently.
Add your style and your opinion, or discuss them differently. You must create content that refers to you and identifies you, , and never try to imitate another influencer.
The originality of your content motivates people to watch your content and then follow you. They prefer hearing new things and reading new approaches.
Repeated content is not attractive or engaging. So, avoid doing this and stick to originality.
Take Part in Different Social Media Too!
As an influencer, you need also to maintain your follower count and plan to make it bigger. Therefore, make a presence for you in different social media platforms, to reach as much as possible more people.
You can create an account on Facebook, YouTube or TikTok to get new followers from these platforms who probably don’t have an Instagram account. This will diversify your marketing tools and platforms and this will attract brands to sponsor your content and pick you to present their products.
Also, different social media platforms have different ways of displaying contents, and it is an interesting experience for an influencer or even a normal user to explore. It may open new ways to talk about or present your ideas, thus increasing your viewers and followers.
The Count of Followers is Very Important for An Influencer!
When you have good content that attracts people to follow you, your follower count grows. This means, your chances to attract brands and business for a corporation are high.
Brands look for accounts with large followers to guarantee to reach more audiences. Therefore, more followers for an Instagram influencer are actually more chances to make money by representing and promoting brands.
But how does the follower count affect your account’s credibility to other users?
Many Instagram users prefer following accounts that are followed by users they know or follow or accounts that have a large number of followers.
This large number gives your account social credibility so people would follow you believing that you deserve to be followed.
Buy Instagram Followers to Increase the Count of Followers Quickly!
One of the reasons people wish to become influencers, if not the main purpose, is monetizing from social media. As we mentioned above, the large follower count attracts big brands to you, because they are sure that their products will reach more audience through you.
The key is the number of followers, so you must also work on attracting more people to follow you. One of the ways to do this is by choosing a good website to buy Instagram followers from.
It is crucial to choose right and avoid low-quality service providers that may provide you with fake accounts or followers with a low engagement rate. Such a practice jeopardizes your credibility.
It is recommended to conduct a search on the top websites to buy Instagram followers, check their ratings, services, and prices and read their clients’ feedback. Then, accordingly, choose your service provider.
What you need to consider in your service is providing 100% real followers with a high engagement rate. Followers who share, like and comment on your content will help spread your content to a wider audience, hence creating more followers.
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However, you should not buy followers without constantly providing new and engaging content. Your content will drive people to like, comment, save, or share, and this will result in more followers.
Final Thoughts
The growth of the influencer economy on Instagram and the fame and earnings that generates have attracted many Instagram users to consider being influencers.
However, becoming an influencer requires many factors and having a big follower count is one of them. Therefore, you should create original content that resonates with your target audience, or you may buy Instagram followers for becoming Influencer on Instagram.
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